If you said them the same, well Jif — the peanut butter brand — wants you to know you're doing it all wrong. They're putting out a special jar — in conjunction with Giphy — explaining that "GIF" has a hard-G pronunciation like how you say gift and thus sounds different than Jif. Not for nothing, this writer agrees that GIF should be pronounced with a hard G. But that isn't considered a universal truth. They are wrong. The surprising declaration from Wilhite inspired a mini-kerfuffle on the internet some seven years ago. And, not to blow up their spot, but Jif the peanut butter brand loved the free attention that internet squabble wrought in The company even backed Wilhite's pronunciation.
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Now, one of the country's most popular peanut butter brands is wading into the discussion with a new jar of its signature spread. Instead of just "Jif," the jars will read, "Jif, soft g pronunciation" on one side, and "Gif, hard g pronunciation" on the other. Help us put the lid on the infamous internet debate once and for all. The company wouldn't say exactly how many jars would be released but confirmed they'd only be available "while supplies last. The peanut butter brand partnered with Giphy, a website that crowdsources GIFs and makes it easy to share them across different social media platforms, to reignite the pronunciation debate — which is nearly as old as the file format itself. Former Compuserve engineer and GIF creator Steve Wilhite told the New York Times that it should be pronounced "jiff" with a "soft g" sound, and he's been saying it that way ever since he created the file format in However, the Oxford English Dictionary accepts both pronunciations. Follow today. Food These are the 10 best peanut butters, according to nutritionists and chefs.
The internet's favorite consonant debate is reignited
Chat with us in Facebook Messenger. Find out what's happening in the world as it unfolds. The purpose is to "settle the great debate" over how to pronounce the looping image format that has overtaken in the internet, J. Smucker Company SJM , the brand's manufacturer, said in a press release. It's said with a "soft G like the peanut butter and not a "hard G. Regardless of the official ruling, the internet has remained divided. The typical price of the same-sized jar for regular peanut butter costs roughly half of that.
How do you pronounce GIF? Many people use a hard G because GIF stands for Graphics Interchange Format, but others myself included say "jif" because it's more mellifluous. From CNN :. The typical price of the same-sized jar for regular peanut butter costs roughly half of that. All of this does nothing to explain why Jif was once called Jiffy , before we were sent into this glitchy alternate universe.